Swayze Waters shares many personal identities. He is a professional kicker in the CFL, a district representative for Mississippi FCA (Fellowship of Christian Athletes), as well as husband, son, and brother. Becoming more well-known in the Toronto area after being the kicker for the 100th Grey Cup Champion Toronto Argonauts as well as the 2014 CFL Special Teams Player of the Year, he wanted to use that as an opportunity to share his faith with the Toronto fans. With a blog added to the site, he also uses the website as a way to reach his American fans when he is playing football in Canada. Swayze’s pal, Daniel Luter, designed the initial logo. Waters Creative tweaked the logo and provided website design.